Understand

Matsuyama, the largest city on Shikoku, is not your ordinary bustling metropolis. Situated between the Ishizuchi mountain range and the Takanawa Mountains, the city boasts a tranquil setting in a river basin formed by the Ishite and Shigenobu rivers. Matsuyama-shi Station serves as the vibrant center of town, connecting locals and visitors with trams, buses, and the private Iyotetsu train line. Just a short walk west is the JR Matsuyama Station. With its mild and temperate climate, Matsuyama experiences balmy summers and pleasant springs with occasional rainfall. Winter brings a snowless wonderland. But the true gem of this city is Dgo Onsen, the oldest public bathhouse in Japan. Immerse yourself in its steamy waters and experience the centuries-old tradition that has attracted hot spring enthusiasts throughout the ages. Its historical significance is underscored by its mention in the second oldest book of Japanese history, Nihon Shoki. Matsuyama's literary heritage is deeply woven into its fabric. The town celebrates its connection to renowned novelist Natsume Sseki, who penned his famous work, Botchan, while residing and teaching in Matsuyama. Despite the less-than-flattering portrayal in this Edo-period tome, Matsuyama embraces this significant link through various events and displays. One of Sseki's mentors, Masaoka Shiki, adds to the city's literary pride. As a native of Matsuyama and one of the great masters of haiku, Shiki revitalized Japanese poetry, making it relevant to modern culture. Matsuyama's rich history and cultural offerings pay homage to its literary roots, ensuring a vibrant experience for visitors. After all, as one local ornately puts it, "We don't have geisha - we have Madonna!"

Popular Foods

Sushi: Sushi is a traditional Japanese dish consisting of vinegared rice served with various toppings, typically fish or seafood. The rice is usually accompanied by a small piece of nori (seaweed) and sometimes features a dab of wasabi, pickled ginger, or soy sauce. There are many variations, including nigiri (hand-pressed sushi), maki (rolled sushi), and sashimi (slices of raw fish).

Ramen: Ramen is a widely popular soup dish in Japan that includes Chinese-style wheat noodles served in a meat or fish-based broth. It is often garnished with ingredients such as pork, dried seaweed, menma (fermented soybean paste), scallions, and miso paste. The dish can be found in various styles, including tonkotsu (pork bone broth), shoyu (soy sauce broth), and miso.

Tempura: Tempura is a deep-fried dish where seafood, vegetables, or mushrooms are battered and then cooked in hot oil. The light, crispy batter turns golden brown and creates a contrast with the soft textures of the ingredients inside. Traditional tempura elements include shrimp, sweet potato, pumpkin, spinach, and green beans. It is typically served with a dipping sauce made from soy sauce, Mirin, and dashi.

Historical Appearance

Traditional Male Clothing

Traditional Female Clothing