Understand

Immerse yourself in the enchantment of Jurmala, the mesmerizing pearl of Latvia. This charming beach town boasts stretches of pristine shoreline adorned with dazzling white sand, unlike any other place. The gentle whispers of the pine trees on the dunes add a soothing serenade to the atmosphere, while the invigorating scent of the ocean fills the air with freshness and vitality. Step into Jurmala's fascinating past as you stroll through its iconic wooden houses, adorned with intricate windows, verandas, and rooftop structures. These architectural wonders harmoniously blend with contemporary buildings, creating a harmonious fusion between tradition and modernity. Jurmala brims with life and vitality, symbolizing a wave of achievements, hope, love, and success. The waves of the Gulf of Riga, with their inviting crests, offer a tranquil haven during warm summer months. However, they unfurl their untamed power during autumn storms, setting their own rhythm. Just as the sea's temperament changes, the vibrant town unfolds its varied delights along its 33 kilometer-long stretch, nestled between the majestic River Lielupe and the Gulf of Riga, with a mere 300-meter separation. Indulge in the finest accommodations Jurmala has to offer, ranging from cozy hotels to inviting guest houses, catering to every preference. Delight in the seawater and mineral water pools, or engage in a friendly tennis match at one of the many courts. Yacht clubs await the adventurous spirits, while the town hosts a plethora of cultural, recreational, and sporting activities. Unmissable events, such as the Jomas Street Festival and the Fishermen's Festival, add a touch of excitement to the peak of summer in July. For unforgettable moments, embark on a ferry trip down the pristine River Lielupe, uncovering the town's storied past, intertwined with the lives of renowned figures both in Latvia and the world. Explore six captivating museums, including one of Latvia's few open-air museums, where the rich heritage of Jurmala comes to life. Tranquil nature trails beckon, inviting you to discover the breathtaking landscape, abundant flora, and diverse fauna, each step a testament to the town's natural wonders. Jurmala's allure is boundless, cast in a captivating spell throughout the year. While summer months, from June to August, witness a surge in visitors seeking its beauty, the town sets its sights on becoming a year-round venue for conferences and meetings. Regardless of the season, Jurmala welcomes every tourist and visitor with open arms, promising a warm and hospitable reception. Prepare to be energized and filled with the joy of life, an experience that will leave an indelible mark on your heart, making you yearn to return time and time again.

Map & Climate

Popular Foods

The first most popular food in Latvia is Rupjmaizers. These are traditional potato pancakes made with grated potatoes, flour, eggs, and onions, often fried until crispy on the outside. They can be served savory with toppings like smoked salmon, sour cream, or caviar, or sweetened with sugar and cinnamon.

The second most popular food is Black Bread (Rāgiņi). This is a dark-colored bread made primarily from rye and linseed, giving it a distinctive taste and texture. It's known for its long shelf life and is often consumed by laborers throughout history due to its hearty nature.

The third popular food is Jāņuosis. Also known as St. John's Day dew or e, this celebratory dish is prepared using a mixture of herbs, flowers, and sometimes berries. It is traditionally collected on June 24th, St. John's Day, and used to create a refreshing, slightly sweet drink.

Historical Appearance

Traditional Male Clothing

Traditional Female Clothing