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The municipality of Guaruj corresponds to a large island called Ilha de Santo Amaro, which was largely unexplored during colonial and imperial times. In the late 19th century, a ambitious project transformed Guaruj into a luxurious beach resort for wealthy individuals from São Paulo. It officially became a municipality in 1947, earning the nickname "The Pearl of the Atlantic" due to its stunning natural beauty. In the 1970s and 1980s, tourism in Guaruj experienced significant growth, fueled by the expansion of São Paulo and the development of new roads connecting the two cities. While slightly farther away than Santos, São Vicente, and Praia Grande, Guaruj became the preferred holiday destination for Paulistanos due to increasing pollution issues in the other cities. The central area of Guaruj is particularly appealing to tourists, with the crystal-clear waters of Pitangueiras and Astrias beaches. Popular spots also include Enseada and Casado beaches. Tombo beach, with its powerful waves, is perfect for surfers, while Guaiba, Prainha Branca, and Iporanga offer tranquility, lush vegetation, a waterfall, and a freshwater swimming pool. Guaruj also boasts historical relics such as the Barra Grande Fortress from the 16th century, the Forte Velho located just 8 km from the city center, and the Armao das Baleias, the state's first industrial plant for whale oil extraction.
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