Understand
Welcome to Gore, a small rural town with a population of around 12,000 people. This charming town thrives on its agriculture-driven economy and offers a unique blend of "rural city living." Known for its world-class events and top-notch facilities, Gore is a haven for arts and culture enthusiasts. Explore the Eastern Southland Art Gallery, the Hokonui Moonshine Museum, and the Gore Historical Museum to delve into the town's rich heritage. One cannot mention Gore without commending its spectacular fishing spots along the Mataura River. It proudly holds the title of the World Capital of Brown Trout Fishing, with brown trout being the prized catch. Don't miss the opportunity to capture a memorable photograph with Gore's iconic large brown trout statue, a national symbol. Gore also holds the esteemed title of New Zealand's Capital of Country Music. Each year, the town hosts the New Zealand Gold Guitar Awards, the New Zealand Country Music Awards, and the MLT Songwriting Awards. During the week-long festival around Queens Birthday Weekend, immerse yourself in the vibrant atmosphere and explore the Hands of Fame statue, featuring the handprints of renowned country music singers and songwriters. Being the event capital of Southland, Gore hosts a plethora of exciting events across various categories. From the Mandeville Fly In to the Hokonui Moonshiners Festival and the Hokonui Fashion Design Awards, there is always something happening in this vibrant town, waiting to be discovered. Discover the origins of Gore's name, which pays homage to New Zealand Governor Thomas Gore-Browne. Situated around a ford on the Mataura River, the settlement gradually grew into what it is today. The district is also known as Maruawai, meaning "Valley of Water," in southern Maori. Immerse yourself in Gore's colorful history, stemming from the last intertribal Maori conflict, the discovery of gold, and the illicit whisky industry known as Hokonui moonshine. Since the arrival of the first Scottish settlers in 1855, the landscape has transformed from tussock, bush, and wetlands to flourishing farmland. Don't miss the statue honoring the Romney sheep, which played a vital role in the rural economy for years, proudly displayed on Gore's Main Street.
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