Understand

Step into the intriguing tale of Fordlndia, a fascinating endeavor by Henry Ford himself in the late 1920s. Visionary and ambitious, Ford purchased a vast expanse of land in the heart of the Amazon jungle with a bold mission in mind – to cultivate rubber for the production of his iconic cars. What makes Fordlndia truly extraordinary is the audacious attempt to transplant the American way of life deep into the lush Amazonian wilderness. Workers were expected to adhere to American working hours, indulge in American cuisine, and embrace an entirely foreign lifestyle. Unfortunately, the project faced numerous challenges and eventually met with failure. The workers, resentful of the imposed lifestyle, found it difficult to adapt, and the unforgiving forces of nature added to the predicament. Eventually, the operation was relocated to Belterra, a testament to the perseverance and adaptability of Ford's vision. Embark on an exploration of Fordlndia, where history intertwines with the untamed Amazon, showcasing the triumphs and tribulations of an ambitious undertaking.

Map & Climate

Popular Foods

Feijoada is a traditional Brazilian stew made with black beans and various meats, typically including pork, sausage, and beef. It's cooked slowly with onions, garlic, and spices, resulting in a rich and hearty dish. Often served with white rice, orange slices, and farofa (toasted cassava flour).

Pão de queijo, also known as Brazilian cheese bread, is a popular snack or appetizer made with tapioca flour and cheese. These small, round balls have a crispy exterior and a soft, cheesy interior. Commonly filled with cheese like mozzarella or minas cheese, they can be enjoyed warm or cold.

Moqueca is a seafood stew originating from the northeastern region of Brazil. It consists of fresh fish, shellfish, coconut milk, onions, tomatoes, and regional spices, cooked in a single pot. Usually served with white rice, it showcases the abundance of seafood found along Brazil's extensive coastline.

Historical Appearance

Traditional Male Clothing

Traditional Female Clothing