Understand

Agadir, a city with a tumultuous past, has risen from the ashes after a devastating earthquake in 1960. This cataclysmic event shattered the city, demolishing even the ancient kasbah. The aftermath was heartbreaking, with a staggering loss of life, injuries, and displaced citizens. Yet, from the rubble emerged a resilient city, with a belief in the power of faith and determination. Under the guidance of the late King Mohammed V, Agadir embarked on an ambitious reconstruction project, centering on a grid system reminiscent of New York City. The result is a city adorned with wide avenues, lined with vibrant cafes, and a blend of 1960s futuristic design and classic Moroccan styles. While some may perceive Agadir's architecture as dated, others find its uniqueness and distinctiveness incredibly appealing. It stands apart from its Moroccan counterparts, Casablanca, Rabat, Fez, and Marrakech, boasting a style that is both iconic and timeless. Agadir's population stands at a staggering 678,000, including nearby towns such as Inezgane and Ait Melloul. The residents primarily speak Berber as their first language, with Arabic and French following closely behind. English is also widely spoken, reflecting the city's openness and inclusivity. Agadir is a shining example of tolerance, where diverse communities coexist harmoniously. The local Berber community takes immense pride in their rich heritage and extends a warm welcome to visitors. The city embraces a live-and-let-live mentality, evident in its vibrant gay community and its acceptance of diverse lifestyles. Although tourism plays a pivotal role in the city's economy, Agadir remains a major port with a thriving fishing industry. It exports an array of produce and natural resources, sustaining the local economy and contributing to its vitality. Traveling north towards the breathtaking beaches, one encounters the fish processing factory in the town of Anza. On hot days, the scent of the factory can be otherworldly, but the seafood it produces is second to none. Today, the city center itself has transformed into a sought-after tourist destination, especially among Europeans. Its pristine beaches, world-class golf courses, and luxurious health and beauty resorts cater perfectly to the discerning European traveler. Agadir has successfully merged its vibrant past with modern amenities, creating a unique and enticing experience for all who visit.

Map & Climate

Popular Foods

Tajine is a traditional Moroccan one-pot dish made with meat (usually chicken, lamb, or beef) or fish, vegetables, and aromatic spices, cooked together in a special clay pot called a tajinia. The dish is slow-cooked, allowing the flavors to meld and the meat to become tender. Tajine can be served with couscous or bread, depending on the region.

Couscous is a staple food in Moroccan cuisine, consisting of small, steamed granules of semolina wheat or other grains. It is typically served as a accompaniment to savory dishes, such as tagines, stews, or grilled meats. Couscous is often seasoned with a variety of spices, including cumin, coriander, and turmeric, and garnished with fresh herbs, such as parsley or cilantro.

Mint tea, also known as "atay," is a popular refreshing beverage in Morocco. Made using gunpowder green tea leaves, fresh mint, and sugar, the tea is brewed and then poured ceremoniously back and forth between teacups to aerate it before serving. Mint tea is often enjoyed throughout the day and is a symbol of hospitality and friendship in Moroccan culture.

Historical Appearance

Traditional Male Clothing

Traditional Female Clothing